Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Sales and marketing

Assess your competitors

Do you know what products or services your competitors are selling, how they are promoting them...

Growing the top line with a marketing audit

A marketing audit enables you to review your company's strengths and weaknesses, priorities and...

Brand awareness: making your mark

Brand building can be a powerful growth strategy for businesses of any size - large, medium, or...

Advertising: complying with the rules

As from May 2008, a set of new rules, aimed at protecting people from unscrupulous businesses,...

Direct marketing

Direct marketing involves targeting individuals, preferably by name, with information about your...

Promote your business: PR

From the point of view of business, the media’s insatiable quest for the new and newsworthy...

Promote your business: advertising

We are surrounded by advertising in our every day lives. Viral online campaigns infiltrate the...

How much to spend on marketing?

Small businesses often do not know how much to spend on marketing. Decisions on expenditure are...

Promote your business: marketing

Marketing, simply put, is the action of persuading customers to identify with and then to buy a...

Sell benefits not features

Before selling your product or service you need to establish what makes it sellable and unique...

SWOT analysis - look before you market

It is one thing to be aware of all the things you should be doing; it is another to find the...

The value of a marketing plan

For marketing to be effective, whatever the size of the business, it is important to work to a...

Distance Selling Regulations: an introduction

With more and more businesses now selling online, it is important that they bear in mind the...

Sales and marketing